Alice Kendrick

35 papers and 311 indexed citations i.

Alice Kendrick has authored 35 papers that have received a total of 311 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Management of Technology and Innovation. The topics of these papers are Management and Marketing Education (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (5 papers). Alice Kendrick is often cited by papers focused on Management and Marketing Education (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in United States, Australia and United Kingdom. Alice Kendrick's co-authors include Jami A. Fullerton, Sheri J. Broyles, Gayle Kerr, Paul S. Krueger and David A. Willis and has published in prestigious journals such as American Behavioral Scientist, Journal of Services Marketing and Journal of Advertising Research