Gayle Kerr
About
Gayle Kerr has authored 51 papers that have received a total of 1.2k indexed citations.
This includes 28 papers in Marketing, 19 papers in Sociology and Political Science and 14 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Marketing and Advertising Strategies (13 papers) and Management and Marketing Education (13 papers). Gayle Kerr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Marketing and Advertising Strategies (13 papers) and Management and Marketing Education (13 papers) and collaborates with scholars based in Australia, United States and United Kingdom. Gayle Kerr's co-authors include Louise Kelly, Don E. Schultz, Judy Drennan, Charles H. Patti and Hyun Seung Jin and has published in prestigious journals such as Patient Education and Counseling, European Journal of Marketing and Journal of Advertising
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