Charles H. Patti

36 papers and 792 indexed citations i.

Charles H. Patti has authored 36 papers that have received a total of 792 indexed citations. This includes 26 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Management of Technology and Innovation. The topics of these papers are Marketing and Advertising Strategies (19 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (7 papers). Charles H. Patti is often cited by papers focused on Marketing and Advertising Strategies (19 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (7 papers) and collaborates with scholars based in United States, Australia and Latvia. Charles H. Patti's co-authors include Gayle Kerr, Steven W. Hartley, Don E. Schultz, Ilchul Kim and Daniel Baack and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Ethics