Ilchul Kim

9 papers and 228 indexed citations i.

Ilchul Kim has authored 9 papers that have received a total of 228 indexed citations. This includes 7 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Communication. The topics of these papers are Marketing and Advertising Strategies (6 papers), Corporate Identity and Reputation (4 papers) and Intellectual Property Rights and Media (3 papers). Ilchul Kim is often cited by papers focused on Marketing and Advertising Strategies (6 papers), Corporate Identity and Reputation (4 papers) and Intellectual Property Rights and Media (3 papers) and collaborates with scholars based in South Korea, United States and United Kingdom. Ilchul Kim's co-authors include Don E. Schultz, Philip J. Kitchen, Charles H. Patti, Gayle Kerr and Oksoo Han and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising Research and International Journal of Advertising