Alvin C. Burns

86 papers and 1.8k indexed citations i.

Alvin C. Burns has authored 86 papers that have received a total of 1.8k indexed citations. This includes 25 papers in Marketing, 15 papers in Education and 14 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Marketing Education (12 papers) and Consumer Retail Behavior Studies (10 papers). Alvin C. Burns is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Management and Marketing Education (12 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States. Alvin C. Burns's co-authors include James W. Gentry, Laurie A. Babin, John R. Dickinson, Ann Veeck and Donald H. Granbois and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.