Amar Cheema

32 papers and 3.5k indexed citations i.

Amar Cheema has authored 32 papers that have received a total of 3.5k indexed citations. This includes 16 papers in Marketing, 12 papers in General Decision Sciences and 8 papers in Safety Research. The topics of these papers are Decision-Making and Behavioral Economics (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Behavioral Health and Interventions (8 papers). Amar Cheema is often cited by papers focused on Decision-Making and Behavioral Economics (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Behavioral Health and Interventions (8 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Amar Cheema's co-authors include Dilip Soman, Rajesh Bagchi, Joseph K. Goodman, Cynthia Cryder and James C. Cox and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research