Andreas Kaplan
About
Andreas Kaplan has authored 51 papers that have received a total of 11.7k indexed citations.
This includes 22 papers in Sociology and Political Science, 20 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers). Andreas Kaplan is often cited by papers focused on Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers) and collaborates with scholars based in France, Germany and United States. Andreas Kaplan's co-authors include Michael Haenlein, Detlef Schoder, Francesca Pucciarelli, Barak Libai and Divya Ramachandran and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management
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Andreas Kaplan
11k citations, 50 papers
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