Michael Haenlein
About
Michael Haenlein has authored 66 papers that have received a total of 15.4k indexed citations.
This includes 34 papers in Marketing, 30 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (15 papers). Michael Haenlein is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (15 papers) and collaborates with scholars based in France, Germany and United States. Michael Haenlein's co-authors include Andreas Kaplan, Barak Libai, Detlef Schoder, Paweł Korzyński and Ajay K. Kohli and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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