Andrew A. Mitchell
About
Andrew A. Mitchell has authored 26 papers that have received a total of 3.5k indexed citations.
This includes 15 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (3 papers). Andrew A. Mitchell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in Canada, United States and Australia. Andrew A. Mitchell's co-authors include Jerry C. Olson, Elizabeth Cowley, Dipankar Chakravarti, Peter A. Dacin and James C. Cox and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
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