Anil Gupta
About
Anil Gupta has authored 22 papers that have received a total of 983 indexed citations.
This includes 18 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 10 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (12 papers) and Customer Service Quality and Loyalty (6 papers). Anil Gupta is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (12 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in India and United States. Anil Gupta's co-authors include Nikita Dogra, Anish Yousaf, Neelika Arora, Abhishek Mishra and Neeraj Dhiman and has published in prestigious journals such as Journal of Travel Research, International Journal of Information Management and Journal of Retailing and Consumer Services
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