Anil Mathur
About
Anil Mathur has authored 65 papers that have received a total of 2.9k indexed citations.
This includes 37 papers in Marketing, 16 papers in Sociology and Political Science and 16 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (30 papers), Consumer Retail Behavior Studies (19 papers) and Aging and Gerontology Research (9 papers). Anil Mathur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Consumer Retail Behavior Studies (19 papers) and Aging and Gerontology Research (9 papers) and collaborates with scholars based in United States, Thailand and Malaysia. Anil Mathur's co-authors include George P. Moschis, Euehun Lee, Fon Sim Ong, Benny Barak and Keun S. Lee and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science
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