Anne Broderick
About
Anne Broderick has authored 13 papers that have received a total of 437 indexed citations.
This includes 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Anne Broderick is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United Kingdom and New Zealand. Anne Broderick's co-authors include Tony Garry, Pauline Maclaran, Paula Kluth, Dhiya Al‐Jumeily and Douglas Biklen and has published in prestigious journals such as Journal of Services Marketing, Journal of Marketing Management and Service Industries Journal
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