Anubha Mishra

8 papers and 277 indexed citations i.

Anubha Mishra has authored 8 papers that have received a total of 277 indexed citations. This includes 5 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Technology Adoption and User Behaviour (2 papers) and Digital Marketing and Social Media (2 papers). Anubha Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Technology Adoption and User Behaviour (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and Germany. Anubha Mishra's co-authors include Mary Ann Eastlick, Soyeon Shim, Sherry Lotz, Rafael Gosálbez and Joyce Serido and has published in prestigious journals such as Urology, European Journal of Marketing and Family Relations