Anubhav Mishra
About
Anubhav Mishra has authored 38 papers that have received a total of 579 indexed citations.
This includes 19 papers in Sociology and Political Science, 15 papers in Marketing and 11 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Anubhav Mishra is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in India, United Kingdom and Qatar. Anubhav Mishra's co-authors include Anuja Shukla, Yogesh K. Dwivedi, Sridhar Samu, Moutusy Maity and Nripendra P. Rana and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management
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