Arjun Chaudhuri
About
Arjun Chaudhuri has authored 31 papers that have received a total of 4.6k indexed citations.
This includes 24 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (8 papers). Arjun Chaudhuri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States and Belgium. Arjun Chaudhuri's co-authors include Ross Buck, Mark Ligas, James H. Watt, Sukeshwar Kannan and Morris B. Holbrook and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing
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