Arne Floh

22 papers and 1.2k indexed citations i.

Arne Floh has authored 22 papers that have received a total of 1.2k indexed citations. This includes 16 papers in Marketing, 10 papers in Information Systems and Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Retail Behavior Studies (9 papers). Arne Floh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in Austria, United Kingdom and The Netherlands. Arne Floh's co-authors include Monika Koller, Horst Treiblmaier, Alexander Zauner, Christoph Teller and Maria Madlberger and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Industrial Marketing Management