Arul Mishra

30 papers and 627 indexed citations i.

Arul Mishra has authored 30 papers that have received a total of 627 indexed citations. This includes 11 papers in General Decision Sciences, 10 papers in Marketing and 9 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (11 papers), Behavioral Health and Interventions (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Arul Mishra is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Behavioral Health and Interventions (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States and South Korea. Arul Mishra's co-authors include Himanshu Mishra, Dhananjay Nayakankuppam, Promothesh Chatterjee, Sangkil Moon and Baba Shiv and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and American Psychologist