Åsa Wallström
About
Åsa Wallström has authored 16 papers that have received a total of 228 indexed citations.
This includes 9 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). Åsa Wallström is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Sweden, Canada and South Africa. Åsa Wallström's co-authors include Leyland Pitt, Esmail Salehi‐Sangari, Maria Ek Styvén, Karen Robson and Jan Kietzmann and has published in prestigious journals such as Business Horizons, Journal of Clinical Nursing and Journal of Product & Brand Management
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