Maria Ek Styvén
About
Maria Ek Styvén has authored 16 papers that have received a total of 413 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers). Maria Ek Styvén is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in Sweden, United Kingdom and United States. Maria Ek Styvén's co-authors include Marcello M. Mariani, Rajan Nataraajan, Robert A. Opoku, Jean‐Paul Berthon and Åsa Wallström and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and European Journal of Marketing
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