Jean‐Paul Berthon
About
Jean‐Paul Berthon has authored 12 papers that have received a total of 510 indexed citations.
This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (2 papers) and Corporate Identity and Reputation (2 papers). Jean‐Paul Berthon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (2 papers) and Corporate Identity and Reputation (2 papers) and collaborates with scholars based in Canada, United States and Sweden. Jean‐Paul Berthon's co-authors include Pierre Berthon, Leyland Pitt, Deon Nel, Robert A. Opoku and Ekin Pehlivan and has published in prestigious journals such as California Management Review, Business Horizons and Journal of Advertising Research
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