Deon Nel

40 papers and 817 indexed citations i.

Deon Nel has authored 40 papers that have received a total of 817 indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 14 papers in Marketing and 12 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Deon Nel is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in South Africa, United Kingdom and Australia. Deon Nel's co-authors include Leyland Pitt, Pierre Berthon, Russell Abratt, Jean‐Paul Berthon and Richard J. Burman and has published in prestigious journals such as Journal of Business Ethics, European Journal of Marketing and Journal of Services Marketing