Astrid Siebels
About
Astrid Siebels has authored 3 papers that have received a total of 689 indexed citations.
This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (1 paper). Astrid Siebels is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (1 paper) and collaborates with scholars based in Germany. Astrid Siebels's co-authors include Klaus–Peter Wiedmann, Nadine Hennigs, Paola Cerchiello, Gaetano Aiello and Junji Tsuchiya and has published in prestigious journals such as Psychology and Marketing and Journal of Brand Management
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