Atul Parvatiyar
About
Atul Parvatiyar has authored 16 papers that have received a total of 925 indexed citations.
This includes 11 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers). Atul Parvatiyar is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States. Atul Parvatiyar's co-authors include Jagdish N. Sheth, Naveen Donthu, Amit Poddar, G. Mohan Naidu and Rajendra Sisodia and has published in prestigious journals such as Journal of Business Research, International Business Review and International Marketing Review
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