B. Ramaseshan
About
B. Ramaseshan has authored 63 papers that have received a total of 2.9k indexed citations.
This includes 36 papers in Organizational Behavior and Human Resource Management, 33 papers in Marketing and 18 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (33 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Consumer Retail Behavior Studies (16 papers). B. Ramaseshan is often cited by papers focused on Customer Service Quality and Loyalty (33 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Consumer Retail Behavior Studies (16 papers) and collaborates with scholars based in Australia, Malta and United Kingdom. B. Ramaseshan's co-authors include Michael T. Ewing, Albert Caruana, Fazlul K. Rabbanee, Alisha Stein and Heiner Evanschitzky and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Renewable Energy
In The Last Decade
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