Barak Libai

43 papers and 4.3k indexed citations i.

Barak Libai has authored 43 papers that have received a total of 4.3k indexed citations. This includes 26 papers in Marketing, 19 papers in Sociology and Political Science and 19 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (17 papers) and Innovation Diffusion and Forecasting (17 papers). Barak Libai is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (17 papers) and Innovation Diffusion and Forecasting (17 papers) and collaborates with scholars based in Israel, United States and Germany. Barak Libai's co-authors include Eitan Muller, Jacob Goldenberg, Renana Peres, Michael Haenlein and Eitan Gerstner and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science