Barbara Loken

53 papers and 5.3k indexed citations i.

Barbara Loken has authored 53 papers that have received a total of 5.3k indexed citations. This includes 23 papers in Marketing, 17 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Cultural Differences and Values (11 papers) and Behavioral Health and Interventions (10 papers). Barbara Loken is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Cultural Differences and Values (11 papers) and Behavioral Health and Interventions (10 papers) and collaborates with scholars based in United States, China and Australia. Barbara Loken's co-authors include Deborah Roedder John, James Ward, Christopher Joiner, Joann Peck and Beth Howard-Pitney and has published in prestigious journals such as The Lancet, Journal of Personality and Social Psychology and Journal of Marketing