Ben M. Enis

37 papers and 1.2k indexed citations i.

Ben M. Enis has authored 37 papers that have received a total of 1.2k indexed citations. This includes 12 papers in Marketing, 5 papers in Management of Technology and Innovation and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers). Ben M. Enis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers) and collaborates with scholars based in United States and Latvia. Ben M. Enis's co-authors include Patrick E. Murphy, Keith K. Cox, James E. Stafford, James H. Leigh and Kathleen K. Reardon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science