James H. Leigh
About
James H. Leigh has authored 26 papers that have received a total of 888 indexed citations.
This includes 10 papers in Marketing, 6 papers in Experimental and Cognitive Psychology and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (5 papers) and Visual and Cognitive Learning Processes (4 papers). James H. Leigh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (5 papers) and Visual and Cognitive Learning Processes (4 papers) and collaborates with scholars based in United States, China and Germany. James H. Leigh's co-authors include Ben M. Enis, Patrick E. Murphy, Claude R. Martin, Anil Menon and George M. Zinkhan and has published in prestigious journals such as Journal of Marketing Research, Journal of Management and Journal of Business Research
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