Beomjoon Choi

24 papers and 938 indexed citations i.

Beomjoon Choi has authored 24 papers that have received a total of 938 indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 15 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Beomjoon Choi is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, South Korea and Latvia. Beomjoon Choi's co-authors include Suna La, Hoseong Jeon, Rohini Ahluwalia, Wujin Chu and Craig A. Kelley and has published in prestigious journals such as European Journal of Marketing, Journal of Applied Social Psychology and Psychology and Marketing