Rohini Ahluwalia

34 papers and 2.8k indexed citations i.

Rohini Ahluwalia has authored 34 papers that have received a total of 2.8k indexed citations. This includes 18 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (8 papers). Rohini Ahluwalia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United States, France and Hong Kong. Rohini Ahluwalia's co-authors include Robert E. Burnkrant, Vanitha Swaminathan, H. Rao Unnava, Karen Stilley and Shirley Y. Y. Cheng and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research