Berend Wierenga
About
Berend Wierenga has authored 75 papers that have received a total of 2.4k indexed citations.
This includes 28 papers in Marketing, 13 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Berend Wierenga is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in The Netherlands, United States and France. Berend Wierenga's co-authors include Gerrit van Bruggen, Jehoshua Eliashberg, Charles B. Weinberg, Eric Waarts and Niek Althuizen and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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