Gerrit van Bruggen

31 papers and 2.4k indexed citations i.

About

Gerrit van Bruggen has authored 31 papers that have received a total of 2.4k indexed citations. This includes 13 papers in Marketing, 8 papers in Strategy and Management and 8 papers in Management Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (7 papers) and Big Data and Business Intelligence (5 papers). Gerrit van Bruggen is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (7 papers) and Big Data and Business Intelligence (5 papers) and collaborates with scholars based in The Netherlands, United States and Germany. Gerrit van Bruggen's co-authors include Berend Wierenga, Arvind Rangaswamy, Gary L. Lilien, Ale Smidts and Cees B.M. Van Riel and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers published by Gerrit van Bruggen

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Gerrit van Bruggen

Since Specialization
Citations
Rankless by CCL
2025