Brian R. Murtha

12 papers and 433 indexed citations i.

Brian R. Murtha has authored 12 papers that have received a total of 433 indexed citations. This includes 5 papers in Organizational Behavior and Human Resource Management, 4 papers in Strategy and Management and 3 papers in Accounting. The topics of these papers are Ethics in Business and Education (3 papers), Franchising Strategies and Performance (2 papers) and Merger and Competition Analysis (2 papers). Brian R. Murtha is often cited by papers focused on Ethics in Business and Education (3 papers), Franchising Strategies and Performance (2 papers) and Merger and Competition Analysis (2 papers) and collaborates with scholars based in United States, Austria and Canada. Brian R. Murtha's co-authors include Goutam Challagalla, David M. Hardesty, Vishal Kashyap, Blair Kidwell and Shibin Sheng and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.