Vishal Kashyap
About
Vishal Kashyap has authored 22 papers that have received a total of 677 indexed citations.
This includes 10 papers in Marketing, 8 papers in Strategy and Management and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Franchising Strategies and Performance (6 papers), Service and Product Innovation (5 papers) and Customer Service Quality and Loyalty (5 papers). Vishal Kashyap is often cited by papers focused on Franchising Strategies and Performance (6 papers), Service and Product Innovation (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Austria and Latvia. Vishal Kashyap's co-authors include Thomas G. Brashear, Chris Manolis, Kersi D. Antia, Anthony K. Asare and Naveen Donthu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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