David M. Hardesty

46 papers and 3.2k indexed citations i.

David M. Hardesty has authored 46 papers that have received a total of 3.2k indexed citations. This includes 34 papers in Marketing, 10 papers in Social Psychology and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Consumer Market Behavior and Pricing (17 papers) and Decision-Making and Behavioral Economics (8 papers). David M. Hardesty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Consumer Market Behavior and Pricing (17 papers) and Decision-Making and Behavioral Economics (8 papers) and collaborates with scholars based in United States and Greece. David M. Hardesty's co-authors include Blair Kidwell, William O. Bearden, Tracy A. Suter, Adam Farmer and Jay P. Carlson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research