William O. Bearden
About
William O. Bearden has authored 143 papers that have received a total of 15.1k indexed citations.
This includes 75 papers in Marketing, 29 papers in Organizational Behavior and Human Resource Management and 25 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (62 papers), Customer Service Quality and Loyalty (26 papers) and Consumer Market Behavior and Pricing (22 papers). William O. Bearden is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (62 papers), Customer Service Quality and Loyalty (26 papers) and Consumer Market Behavior and Pricing (22 papers) and collaborates with scholars based in United States, Colombia and Latvia. William O. Bearden's co-authors include Jesse E. Teel, David M. Hardesty, Kelly L. Haws, Richard G. Netemeyer and J. Barry Mason and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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