J. Barry Mason

67 papers and 887 indexed citations i.

J. Barry Mason has authored 67 papers that have received a total of 887 indexed citations. This includes 20 papers in Marketing, 10 papers in Economics and Econometrics and 8 papers in Strategy and Management. The topics of these papers are Consumer Retail Behavior Studies (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (9 papers). J. Barry Mason is often cited by papers focused on Consumer Retail Behavior Studies (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (9 papers) and collaborates with scholars based in United States and South Africa. J. Barry Mason's co-authors include William O. Bearden, Morris L. Mayer, Arthur W. Allaway, Charles Thomas Moore and Frederick W. Langrehr and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research