Morris L. Mayer

6 papers and 663 indexed citations i.

Morris L. Mayer has authored 6 papers that have received a total of 663 indexed citations. This includes 2 papers in Organizational Behavior and Human Resource Management, 2 papers in Marketing and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Retail Behavior Studies (2 papers) and Corporate Finance and Governance (1 paper). Morris L. Mayer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Retail Behavior Studies (2 papers) and Corporate Finance and Governance (1 paper) and collaborates with scholars based in United States. Morris L. Mayer's co-authors include J. Barry Mason, Sharon E. Beatty, James E. Coleman, Kristy E. Reynolds and Jungki Lee and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing