Bruce E. Pfeiffer
About
Bruce E. Pfeiffer has authored 11 papers that have received a total of 464 indexed citations.
This includes 5 papers in Sociology and Political Science, 4 papers in Social Psychology and 4 papers in Marketing. The topics of these papers are Social and Intergroup Psychology (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Behavioral Health and Interventions (4 papers). Bruce E. Pfeiffer is often cited by papers focused on Social and Intergroup Psychology (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Behavioral Health and Interventions (4 papers) and collaborates with scholars based in United States, Canada and Israel. Bruce E. Pfeiffer's co-authors include Frank R. Kardes, Maria L. Cronley, Aparna Sundar, David H. Silvera and Christine M. Page and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Psychology and Marketing
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