Burçak Ertimur
About
Burçak Ertimur has authored 14 papers that have received a total of 351 indexed citations.
This includes 8 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Service and Product Innovation (3 papers) and Customer Service Quality and Loyalty (3 papers). Burçak Ertimur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Service and Product Innovation (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, France and Türkiye. Burçak Ertimur's co-authors include Gökçen Coskuner-Balli, Özlem Sandıkçı, Mary C. Gilly, Steven Chen and Alladi Venkatesh and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Advertising
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