C. Moreau

30 papers and 2.2k indexed citations i.

C. Moreau has authored 30 papers that have received a total of 2.2k indexed citations. This includes 17 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Creativity in Education and Neuroscience (5 papers). C. Moreau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Creativity in Education and Neuroscience (5 papers) and collaborates with scholars based in United States, Canada and France. C. Moreau's co-authors include Darren W. Dahl, Harald J. van Heerde, Robert W. Palmatier, Christine Moorman and Kelly B. Herd and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research