Carmen Rodríguez Santos
About
Carmen Rodríguez Santos has authored 16 papers that have received a total of 336 indexed citations.
This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers). Carmen Rodríguez Santos is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Spain, Germany and Italy. Carmen Rodríguez Santos's co-authors include Inés Küster Boluda, Natalia Vila López, Miguel Cervantes, Monica Faraoni and Kartik Dave and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Management Decision.
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