Caroline Henderson
About
Caroline Henderson has authored 10 papers that have received a total of 774 indexed citations.
This includes 4 papers in Marketing, 3 papers in Management Science and Operations Research and 2 papers in Plant Science. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (2 papers) and Wine Industry and Tourism (2 papers). Caroline Henderson is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (2 papers) and Wine Industry and Tourism (2 papers) and collaborates with scholars based in United States, Switzerland and United Kingdom. Caroline Henderson's co-authors include Scott A. Neslin, John Deighton, Philippe Masset, John A. Quelch and James Walsh and has published in prestigious journals such as Journal of Marketing Research, Organizational Behavior and Human Decision Processes and Marketing Science
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