John Deighton
About
John Deighton has authored 52 papers that have received a total of 3.4k indexed citations.
This includes 25 papers in Marketing, 12 papers in Sociology and Political Science and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Marketing and Social Media (8 papers). John Deighton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, United Kingdom and France. John Deighton's co-authors include Leora Kornfeld, Mary Caravella, Thomas J. Steenburgh, Scott A. Neslin and Jill Avery and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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