Charles A. McMellon

About

Charles A. McMellon is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Charles A. McMellon has authored 21 papers receiving a total of 537 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 6 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Charles A. McMellon’s work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (2 papers). Charles A. McMellon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (2 papers). Charles A. McMellon collaborates with scholars based in United States. Charles A. McMellon's co-authors include Leon G. Schiffman, Mary M. Long, Robert H. Ducoffe, Elaine Sherman and William D. James and has published in prestigious journals such as Journal of Services Marketing, Journal of Interactive Marketing and Journal of Consumer Marketing.

In The Last Decade

Fields of papers citing papers by Charles A. McMellon

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Charles A. McMellon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Charles A. McMellon may publish in the future.

Countries citing papers authored by Charles A. McMellon

Since Specialization

Citations

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