Charlotte H. Mason

28 papers and 4.5k indexed citations i.

Charlotte H. Mason has authored 28 papers that have received a total of 4.5k indexed citations. This includes 16 papers in Marketing, 9 papers in Management Science and Operations Research and 7 papers in Economics and Econometrics. The topics of these papers are Innovation Diffusion and Forecasting (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Charlotte H. Mason is often cited by papers focused on Innovation Diffusion and Forecasting (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Canada and China. Charlotte H. Mason's co-authors include Nicholas H. Lurie, Joseph Pancras, Subin Im, William D. Perreault and George R. Milne and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research