Cheng Boon Liat

6 papers and 304 indexed citations i.

Cheng Boon Liat has authored 6 papers that have received a total of 304 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (4 papers) and Halal products and consumer behavior (3 papers). Cheng Boon Liat is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (4 papers) and Halal products and consumer behavior (3 papers) and collaborates with scholars based in Malaysia, Oman and Taiwan. Cheng Boon Liat's co-authors include Seyed Rajab Nikhashemi, Tat‐Huei Cham, Shaheen Mansori, Khaldoon Nusair and Brian C. Imrie and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Hospitality Marketing & Management and Journal of Global Marketing