Chezy Ofir
About
Chezy Ofir has authored 30 papers that have received a total of 797 indexed citations.
This includes 15 papers in Marketing, 9 papers in Management Science and Operations Research and 9 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Decision-Making and Behavioral Economics (9 papers) and Behavioral Health and Interventions (7 papers). Chezy Ofir is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Decision-Making and Behavioral Economics (9 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in Israel, United States and France. Chezy Ofir's co-authors include Itamar Simonson, Gordon G. Bechtel, David Mazursky, Jacob Hornik and Amir Heiman and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Management Science
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