Chi Kin Yim
About
Chi Kin Yim has authored 24 papers that have received a total of 4.1k indexed citations.
This includes 18 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 9 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (8 papers). Chi Kin Yim is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (8 papers) and collaborates with scholars based in Hong Kong, United States and China. Chi Kin Yim's co-authors include Kimmy Wa Chan, David K. Tse, Manohar U. Kalwani, Simon S. K. Lam and Flora F. Gu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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