Chin Tiong Tan
About
Chin Tiong Tan has authored 26 papers that have received a total of 485 indexed citations.
This includes 4 papers in Sociology and Political Science, 4 papers in Strategy and Management and 4 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Global trade and economics (2 papers) and International Business and FDI (2 papers). Chin Tiong Tan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Global trade and economics (2 papers) and International Business and FDI (2 papers) and collaborates with scholars based in Singapore and United States. Chin Tiong Tan's co-authors include Siew Meng Leong, James McCullough, Ira J. Dolich, George T. Haley and Usha C. V. Haley and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of International Business Studies
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